Collaboration with fashion designers growing manufacturing trend

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SEOUL: Product collaborations with fashion brands continue to be popular in the local manufacturing industry, with a growing number of consumers looking to own unique items.

Samsung Electronics, the country’s tech giant, announced on Friday that it has launched a limited edition Galaxy Z Flip 4, Galaxy Watch 5 and Buds 2 series designed by local fashion brand Juun.J.

The Juun.J Edition Galaxy Z Flip 4 comes in two colors – Graphite and Phantom Black – with an all-black leather case, shoulder bag and S Pen, priced at 1.5 million won (1,063 USD or RM4,868) and 2.19 million won (RM7,039).

The original price of the mobile phone is 1.4 million won (RM4,499), according to the Samsung Electronics website.

The Galaxy Watch 5 Pro in black titanium and the Watch 5 in graphite come with a leather band and a wireless charger.

The Buds 2 Pro are available in graphite color with a leather cover and pouch.

“The collaboration between South Korea’s top smart device and the fashion brand has resulted in this remarkable item.

“It will be the best option for consumers looking to show their true colors and differentiate themselves from others,” Chung Wook-jun, creative director at Juun.J, said in a statement.

The Seoul branch of global automaker McLaren also rolled out GT Art Car designed by Kim Rieul, a designer of modern hanbok outfits who has dressed BTS and other famous celebrities.

Inspired by the country’s traditional culture, the art car will be at the forefront to reach South Korean customers.

It will do so by sharing its brand philosophy, the company said.

The car is not for sale but will be used for marketing purposes.

The exterior of the GT car is wrapped in white and covered with pine trees, cranes and mountains using ink and wash painting, one of South Korea’s traditional art forms.

The interior is designed in glamorous traditional patterns.

On the ceiling, there are several crane-shaped cushions made of cutting-edge materials like Geonic, a composite of artificial leather and polyurethane, developed by Kolon Glotech, a manufacturer of car seat fabrics from the Kolon Group.

The gearbox, handles and the plastic panel near the center console of the car are covered with traditional artwork using beads.

Meanwhile, the wheels feature images of tree branches in winter.

The art car will soon appear in photo shoots and exhibits, the company said.

Experts said that many companies are joining designers in attracting the attention of consumers who want to own a one-of-a-kind item.

“The combination of technology and luxury design provides a unique experience for consumers seeking to identify with the brand’s luxury image.

“For them, smart devices or other products are more than just conveniences.

“It’s a way to show their own fashion identity,” said Lee Eun hee, a consumer professor at Inha University. — The Korea Herald/ ANN

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