Gemma Collins ‘sells clothes from her fashion brand at discount prices at a market stall’

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Gemma Collins ‘sells clothes from her fashion label at discounted prices at a market stall’ after closing the business following the New Look deal

Gemma Collins is said to be selling clothes from her fashion label at her friends’ market stall, it was reported on Saturday.

The TV personality, 41, recently closed the business after signing a £1million deal with fashion retailer New Look in April.

According to The Mirror, Gemma’s clothes, which once retailed for between £30 and £60, can now be found on market stalls at Ruby’s Boutique for up to £15 less.

On sale: Gemma Collins, 41, is said to be selling clothes from her fashion label at her friends’ market stall, it was reported on Saturday

The publication reported that the remaining items were spotted on stalls all around Essex and in Sunbury-on-Thames, Surrey.

Gemma, who ran a boutique in Brentwood, Essex until it went bankrupt in 2018, made the “difficult” decision to close it.

MailOnline has contacted Gemma’s representative for comment.

New ventures: The TV personality recently shut down the business after signing a £1million deal with fashion retailer New Look in April

New ventures: The TV personality recently shut down the business after signing a £1million deal with fashion retailer New Look in April

The company is believed to have shut down last month, following the huge success of its latest collaboration with New Look.

She signed a deal with the retailer in April, with a source telling The Sun: “It had been Gemma’s dream to have her own clothing line since she was a child and she was popular with customers.”

“But now that she’s a New Look ambassador, it didn’t make sense for her to continue with her own range as she will be designing clothes with the company’s creative team.

The flogging: According to The Mirror, Gemma's clothes, which once retailed for between £30 and £60, can now be found on market stalls at Ruby's Boutique for up to £15 less.

The flogging: According to The Mirror, Gemma’s clothes, which once retailed for between £30 and £60, can now be found on market stalls at Ruby’s Boutique for up to £15 less.

“New Look is one of the biggest in the industry, so it made the difficult decision to close its own line.”

The reality personality founded the Gemma Collins collection in 2013 but has been seen selling shares on Instagram in recent months.

The once-popular shop was also home to many exciting scenes from TOWIE – where Gemma first found fame.

Closed: The once-popular shop was also home to many exciting TOWIE scenes - where Gemma first found fame

Closed: The once-popular shop was also home to many exciting TOWIE scenes – where Gemma first found fame

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