Los Angeles, CA-Koe kombucha gets a makeover and an improved recipe, according to a press release.
The brand’s new architecture embraces trends in fashion, art and pop culture, featuring bright colors, retro stripes and geometric fruit illustrations, the press release says. It was developed by design firm Turnstyle, which sought to convey the relaxed vibe of Koe’s SoCal.
The modified recipe adds a dose of 250% + of the recommended daily allowance of vitamin C.
“As demand for Koe continued to increase, we wanted to move in the right direction with a branding that better reflects the drink itself: bold, dynamic, innovative and forward thinking,” said Louisa Lawless, Director of Strategy at Stratus Group. “Our ultimate goal is to create products that facilitate health. Koe is definitely not a soda, it’s packed with nutrients and real ingredients. But what keeps consumers coming back is the taste, ”Lawless added. “We decided to take a look at this with some fun, clean and authentic artwork from our LA roots. We’ve even removed the all caps and umlauts from our name to simplify and focus on what makes Koe so much better: our flavors, benefits, and convenient cans.
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The rebranding is scheduled to hit during the spring 2022 resets, when distribution will grow from around 45,000 locations nationwide to around 60,000 locations.