With the good, the bad and the ugly, ‘Look of the Week’ is a regular series dedicated to unboxing the most talked about outfit in the last seven days.
On Saturday, the ‘Euphoria’ star took the phrase ‘fresh off the runway’ to a new level when she shared a photo in which she’s sporting a dramatic floral look by Spanish fashion brand Loewe.
The dress, which features an enormous white calla lily flower in enameled brass on its bodice, is not expected to debut on the catwalks for nearly two weeks. “ICON Zendaya wearing a sneak peek of Loewe SS2023,” wrote the brand’s creative director Jonathan Anderson, who is due to show the collection in Paris on September 30. Obviously, it’s Zendaya’s dress now — over 4.9 million people liked it post in just 72 hours.
Revelation is also a masterclass in fashion PR: with 64 shows in the 10-day schedule of Paris Fashion Week, brands will be vying for attention. Thanks to a tantalizing teaser from the right-wing starlet, Loewe is already front and center.
Fashion’s obsession with flora has been going on for centuries, in part because of the powerful symbolism behind different flowers. “After women, flowers are the most divine creations,” often says designer Christian Dior, who was inspired by the gardens of his childhood home in Normandy, France. And while florals remain a perennial trend in color palettes, prints and drapes, a more sculptural approach has often found its way into designs by Moschino, Schiaparelli and Alexander McQueen, as well as Chanel’s couture collections. , Yves Saint Laurent, Jean Paul Gaultier. and Dior, among others.
Dutch designers Viktor & Rolf presented an extravagant collection in 2015 featuring embroidery, large-scale pleated petals and wicker fascinators inspired by Van Gogh’s “Sunflowers”. In 2018, Moschino creative director Jeremy Scott transformed Kaia Gerber and Gigi Hadid into giant bouquets of flowers wrapped in ribbons, and other models were wrapped in domed flower arrangements and matching headpieces – a presenting eerily similar to Florence Pugh’s final look in the 2019 horror film “Midsommar.”