FOUNDER of Jerry Afrik, a fashion brand, Jeremiah Lartey reveals that even though the fashion industry in Ghana continues to score high marks, the sector has still not garnered the needed attention from the government.
Indeed, for him, the actors of the sector were treated like orphans while other branches of the creative industry, in particular music and cinema, benefit from “privileged” attention from the power.
He said the situation was bad motivation for young fashion designers who were working hard to find their feet in an industry full of challenges.
“The fashion industry is treated like an island in the creative industry. We are barely mentioned when the welfare of the creative industry is front and center. Unlike other sectors such as music and cinema which have organized groups to conduct negotiations for them, the fashion industry cannot boast about it.
“It weighs on young fashion designers like me who have no way to channel our challenges and get the help they need. That’s why I draw attention to those of us who work hard but earn little,” he said.
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Jeremiah Lartey established Jerry Afrik located in Gbawe in 2016 and specializes in menswear.
His work has earned him a number of award nominations, including the Discovery Entrepreneur of the Year award at the 2017 Young Entrepreneur Awards.
In October last year, he also won the Discovery Entrepreneur of the Year (Male Category) award at the Global Business and Entrepreneurship Summit and Awards held at La Palm Royal Beach Hotel.
Some of the people Jeremiah has dressed include Mr. Kwesi Asempa from Onua TV and Kleff Maxwell Justice from Joy Prime TV.
He recently told Graphic Showbiz that he is looking forward to creating a unique brand that will appeal to his customers, including a number of popular personalities such as comedians Lekzy Decomic and OB Amponsah.