Serena Williams, style icon, retires from tennis

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In a canopy story for vogue, the famous athlete and beauty icon has said that she is “getting away” from tennis. Although she didn’t say when she would stop playing, she hinted on Instagram that the upcoming US Open could be her last match. “The countdown has begun,” she wrote.

Williams’ trajectory from little one from a tough Los Angeles neighborhood to tennis champion with 23 Grand Slam victories was as inconceivable as it was impactful, rocking the sport of belonging to the then-predominantly white nation. She was not always welcome, boycotting the Indian Wells game for 14 years after her family was racially abused by the gang. However, she paved the way for rising stars like Naomi Osaka and Coco Gauff.

His on-court trend statements, from catsuits to denim skirts, helped popularize tennis with a young, streetwear-loving audience. She collaborated with the late designer Virgil Abloh’s Off-White and appeared in emotional Nike commercials focused on empowering girls.

Williams also changed the business of being a female athlete. Not content with multimillion-dollar endorsement offers, she became a full-fledged businesswoman with an eponymous clothing line and a venture capital fund.

“I never preferred the term retirement,” Williams said. vogue. “Perhaps the best word to describe what I do is evolution. I’m here to tell you that I’m moving away from tennis towards other things that are important to me.

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Learn more:

Serena Williams: The Champion’s Mindset

In the first in-depth interview about her new self-funded model, the world-class tennis player talks to BoF about her love of the trend, her past challenges within the house and how successes and setbacks on the court helped put together it for entrepreneurship.

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