Zerina Akers—winner of TGU 50 2021 and Emmy Award-winning costume designer– has just launched a collaboration between his company Black Owned Everything, Nike and Nordstrom to promote the work of four black-owned companies in the fields of fashion and beauty. The collaboration, which began on Thursday, organizes the unique styling of these brands alongside the latest Nike and Jordan drops of the season. The collections will be presented in select Nordstrom stores as well as in line until February 2022 and will offer a range of clothing, shoes, jewelry and accessories between $ 40 and $ 325.
By a press release provided to The root, the collection features black-owned brands Brandon Blackwood, L’Enchanteur, Sammy B and William Okpo. Brandon blackwood has strived to standardize black luxury with an emphasis on handbags that are both trendy and timeless. The EnchanterThe ‘mission statement is “Transform Your Lifestyle” while twin sisters Dynasty and Soull “redefine the meaning of a heritage and timeless piece”. Sammy B creates “limelight” pieces that make her an “It Girl” favorite, and Guillaume Okpo celebrates women with a cultivated sense of style.
When we launched Black Owned Everything in February of this year, partnerships like Nordstrom x Nike were exactly the type of activations I had in mind to amplify the reach of the black designers I work with and mentor. It is at this intersection of established brands and emerging designers that the progression of Black Owned Everything’s mission takes place. The inclusion of these selected designers is a big step for their individual career path and an even bigger step in the right direction for the US market and beyond. This curation is a fun mix of fashion and lifestyle pieces for people who love street trends and love functionality.
As we previously reported, Nordstrom has set a goal of increasing the visibility of the Black and Latinx brands, including generating $ 500 million in retail sales from these demographics and increasing leadership roles by 50% by 2025 The new campaign was shot and directed by Brooklyn-based photographer Myesha Evon Gardner. .